ClickFunnels
The #1 online SaaS product for building high-converting sales funnels. The platform was created for entrepreneurs that need a tool build, market, and scale their online businesses.

SUMMARY
I led the internal rebrand of ClickFunnels, designing a fully updated website spanning 26 pages along with 200+ supporting marketing assets. In addition to the rebrand, I played a key role in high-impact initiatives including the AI Funnel Builder, AI Store Builder, and major campaigns including Russell Brunson’s Traffic Secrets and One Funnel Away Challenge landing pages.
Roles
Art Direction | Graphic Design | UI/UX | CRO








results
The new ClickFunnels homepage achieved a 124% increase in conversions, while the updated branding now reflects a modern, energetic feel that better represents the entrepreneurs ClickFunnels supports.
Additionally, the redesigned landing page for Russell Brunson’s One Funnel Away Challenge has become the benchmark for future sales pages, thanks to significant performance improvements driven by CRO-focused design.

Kajabi

Focus Lab
Jason Sanzone
Jose Mendoza