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I meticulously curated a 360 marketing campaign focused on the ethos of our target customers. Previously Kajabi focused purely on the features offered rather than the problem the product was solving.

Case on Behance

Roles

Art Direction, Graphic Design, UI Design

Previously Kajabi's campaigns focused imagery on images of people smiling at laptops, this campaign set the precedent to move away from this to show the activities that customers had passions for, while matchinig imagery to show they can create an online course.

The campaign was extremely well received by our audience, copied by competitors, and proved to be a successful branding shift.

Art Direction: Ryan Angel

Graphic Design: Ryan Angel

CRO: Ryan Angel, Jose Mendoza

UI/UX: Ryan Angel, Jason Sanzone

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Mercedes